Turning market change into commercial advantage.

My work starts before marketing.

I am a Fractional Chief Marketing Officer for B2B technology companies whose market is changing. I help leadership teams understand what has changed, decide where to compete, clarify what they sell and how it is positioned and priced, and build a route to market that matches how customers buy. Marketing then executes against those decisions.

Before this I spent more than twenty years founding and running businesses in software, consumer brands and contemporary art. I live in Croatia and work across Europe.

Market Strategy · Go-to-Market · Applied AI